Mobile Search & Spend
Interesting, bite-size findings on smartphone user behavior, with implications for purchase consideration and decision-making. Some nuggets:
Nine out of ten smartphone searches results in an action (purchasing, visiting a business, etc.)
79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer
74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones
70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store
74% of smartphone shoppers make a purchase as a result of using their smartphones to help with shopping
88% of those who look for local information on their smartphones take action within a day
http://googlemobileads.blogspot.com/2011/04/smartphone-user-study-shows-mobile.html
