MobileUX

My wife was talking to her dad this morning – he’s has a farm in central Oregon and isn’t into tech – and he said “we need to become more computer literate so we can communicate with the younger generation.” We’ve helped her dad and his wife in the past with getting them a computer and setting it up in the Internet – it has never stuck. But he continued “…well, you know Apple is coming out with a new kind of computer today…”

Now maybe he happened to be listening to NPR or glancing through the paper, but this was an unusual, albeit impressive, statement that i feel point to the secrecy and buzz (and buzz through secrecy) that Apple is very good at.

Because if you give a farmer in Central Oregon a computer…