Smartphone SAT
JD Powers just released their smartphone satisfaction report. Note that this is for business, not consumer. Below is a graph of the breakdown, but the satisfaction punchline is basically:
- Apple
- RIM (Blackberry)
- Samsung
- HTC (primarily Windows Mobile devices)
- Motorola
- Palm
Also interesting to note mobile smartphone OS market share breakdown:
- Nokia 46.6%
- Apple 17.3%
- RIM 15.2%
- Windows Mobile 13.6%
Note that Google’s Android wasn’t launched yet (an not sure where Palm is in this.) Steve Ballmer just announced too that the next version of Windows mobile (6.5) will be released “sometime next year” (ever increasing the delay of WM 7.0). Given that HTC and Motorola are bullish on the Android OS, Nokia’s Symbian OS just went open source, RIM is ready to introduce three new Blackberry smartphones, and Apple continues to tweak/improve the iPhone OSX, Microsoft doesn’t have a lot of time to get this right.
Why care? The usability and expectations around mobile devices is increasing. Business users (and consumers) are demanding better devices and are accessing the web more and more. They are increasing spend on mobile data (increased average revenue per user – ARPU) and more money is being spent on mobile advertising. More and more companies are thinking about (and in many cases could benefit from) having a mobile site, and advertisers are shifting $ to this space (e.g. mobile advertising company AdMob is doing great and just secured another round of funding.)
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Categories: mobile
