MobileUX

I seem to come across more and more talk/pointers to analytics aimed at mobile. I know of some of Omniture’s offerings and am coming to find out that the iPhone, because of its javascript ability, is opening up multiple advertising and tracking option. Even to the point of tracking what apps a person uses on their iPhone and features within those apps. Sweet.

I came across a nice breakdown of some different iPhone analytics options outlined and discussed by our friends at ianalyzr.com and was compelled to do a quick summary here. Note that all of these provide mobile analytics solutions, but some focused on iPhone. Not listed in any order of preference:

• AppLoop - provides analytics tracking and distribution of advertising for iPhone 3g apps. Tracks usage, user location, and session information. Leverages GPS, so can track how a particular app is used in a given area.
   
• PinchMedia - provides location-based statistics as well as usage/session data. Similar to AppLoop.
   
• SOMA - analytics and mobile ads. No location-based capability though.
   
• AdMob - another mobile analytics solution. See http://analytics.admob.com/ for details/demo on their mobile analytics