Mobile US Sales down, Smartphones up
NDP report on US mobile device sales just released. A quick highlight: “Handsets sold with a QWERTY keyboard saw the greatest year-over-year rise, with 28 percent of handsets sold with this feature in Q2 2008, versus just 12 percent the year prior. Smartphone sales comprised 19 percent of all mobile phone sales in Q2 2008, an increase of 9 percentage points since the same period a year ago.”
This is worth thinking about: As more smartphones reach end users’ hands, more people are experiencing a richer mobile experience. And they are expecting more out of mobile devices. With the iPhone being the mobile “for the rest of us” and being one factor pushing manufacturers to improve usability, the bar for mobile user experience is continually being raised. And that’s good news – as more people expect great mobile usability, the opportunity to design and build for this experience increases.
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