I helped on a newMMA paper that was just posted on mobile analytics – details what brands and marketers should know about running analytics in their apps and mobile sites. The-MMA-Primer-on-Mobile-Analytics
Although Apple had a decisive win earlier this week in its patent battles with Samsung, the fallout may actually point to greater support for the Windows Phone ecosystem. Samsung is looking to further diversify its smartphones beyond Android, and the Windows Phone OS is the clear alternative. They announced a Windows Phone version of their popular Galaxy S3 recently – look for more Windows Phone and aggressing marketing from them moving forward, particularly in the US. Read more here.
The new GoPago app and service allows you to order ahead at businesses, say a latte at the cafe, and just pick it up. No fumbling for a credit card or phone, standing in line – just show up and say your name. A good competitor to Square.
This is a great example of how to extend a loyalty program though mobile via great customer service.
I thought this was an interesting graphic showing the design of mobile devices prior to the 2007 release of the iPhone (and after.) Although I get the benefits of full touchscreen devices, even after all these years there is still something slightly unsatisfying about typing on a glass surface with no tactile feedback.
I was recently in London presenting on Mobile UX and the importance of data. The conference organizers just edited and published the talk online (shameless self-promotion.) The Hospital Club space was cool – a film screening room with theater-style seats, bean bags chairs in the front row, and a huge screen to present off of. The lighting wasn’t ideal (as you can see in the video) but it slowly adjusts so you can see what’s on the screen.
Thanks again to the folks at UserZoom for putting on the event and inviting me to join them!
Starting on Black Friday two malls in the US – Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Va. — will track guests’ movements by monitoring the signals from their cell phones.
While the data that’s collected is anonymous, it can follow shoppers’ paths from store to store.
From a information standpoint this could be interesting, albeit with a lot of noise. User’s are tracked via a unique identifier on their phone. Although the use of the data is anonymous, there is the potential that this location information can be tied to your personal info – name and cell phone number for example.
The cell phone carriers like T-Mobile and ATT track tons of this information already, so this is nothing new (theirs goes pretty deep – they can tie your location, data usage, purchasing, credit card, etc. together – and they are trying to figure out how to monetize all of this.)
So the question is: is this just another step towards us losing all privacy online, or are we kidding ourselves that it ever actually existed? And is this moving beyond purely digital now that our motions in the real-world are being tracked?
Check out the GigaOM post for more details.